Tere Quiñones Shares Insights on Running the Family Business…
The Minuteman Press franchise in San Juan, Puerto Rico first opened in April of 1995. At that time, Tere Quiñones was in college and her father ran the family business. Tere says, “After I graduated from college and began to work on my Master’s degree, I helped my father out at the shop. Little by little, I learned every aspect of the business and fell in love with it. Never did I think that I would continue his legacy, and in some ways, I believe that Minuteman Press chose me.”
As Tere reflects on her family’s 27 years in business, she shares the following three keys to the success and longevity of Minuteman Press in San Juan:
“1. It’s very important to maintain an excellent group of employees, where we all feel like family. A comfortable working environment is important. If there is a good and happy staff, the daily workload feels easier.
2. Honesty. Always be honest to clients about the job request, whether it’s possible or not to meet their deadlines. That way they will always know that what you are telling them about any specifics of the job will be the truth.
3. Quality. Maintain the same printing quality, go that extra mile and make sure that even with changes in technology/machinery the quality remains the same. If there is a slight change in the quality, always contact the client beforehand let them know. Avoid surprises to your clients.”
When asked about the various ways Minuteman Press in San Juan has grown, Tere shares, “Three ways we have grown over the years are by adding promotional products, doing email marketing campaigns targeting specific industries, and direct referrals from happy clients.”
She continues, “Our key growth areas right now are wide format printing, hotel collaterals, and parking signage for companies. We also do a lot of Every Door Direct Mail as well as printing for schools. There is always going to be a need for printing; you just have to find what your customers are looking for.”
“Our community is mixed between small businesses, schools, and seniors. We have a potpourri of walk-ins that makes every day different. Our clients have different needs and degrees of knowledge. Being able to assist them all and provide products and solutions is very satisfying.” – Tere Quiñones, Minuteman Press, San Juan, Puerto Rico
Speaking of community, Minuteman Press in San Juan also stands out by making their center a place of learning. Tere says, “We have a copy center that is open to teachers and students, with special prices and offerings. It’s a nice resource for them and a great way to educate them about what we do.”
Tere also appreciates the support she has received over the years. She says, “Minuteman Press International has always been present in assisting in all situations. Having a group of people that are always willing to advise us and help is definitely an advantage.”
As she reflects further on the rewards of owning a business, Tere says, “The biggest reward of owning a business is having the ability to do something that you love. I also appreciate the flexibility because it’s much easier to be there for family activities and events than if you were working for someone else.”
She concludes, “If you love what you do and work hard, the rest just seems to fall into place.”
Minuteman Press in San Juan is located at Ave. Americo Miranda #1503, San Juan, PR 00921. For more information, visit their website: https://minuteman.com/us/locations/pr/san-juan20/
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