Carro Ford

“I had the pleasure of working with Carro over this last year. I always joked around with her, calling her a "Content Machine" because no matter the size of the task or assignment, Carro always delivered. She was an amazing teammate, very organized, supportive, and most importantly realistic which is always appreciated when juggling multiple brands. Her creativity always shined through in her work, whether she was drafting website copy, blogs, case studies, or even social media posts, Carro always added her mark. She's also very adaptable and open minded when it comes to assignments and goals. She is able to learn new technology and processes quickly which I feel is important these days! She's even an advocate for the usage! She lead and managed our content strategy for the organization (4 brands!). She was able to take our brand and its content to the next level through multiple website, learning center redesigns, and identifying relevant topics and discussion points. She was truly gifted with her ability to create something out of nothing. She's amazing at her craft! One thing that I took away from my time with Carro is to always ask questions. Curiosity is how we learn and become better versions of our selves. I would 110% recommend Carro for any content generation or strategy needs. She is one in a million!”

“Carro is a true gem and I whole heartedly recommend her! I was one of her many internal customers as she led our content marketing group. I was consistently impressed with her ability to take disjointed and incomplete ideas and craft them into compelling and engaging pieces that helped make our brand shine. She's one of those rare talents who isn't flustered by competing priorities, demanding personalities, ever-changing objectives or tight deadlines. She exudes a sense of calm that is equally reassuring and inspiring. She just "gets it" and I'd jump at the chance to work with her again!”

“I have been so lucky to work with Carro over the last 4 years, and to benefit from her immense contents’ creation and writing skills. So many great blogs and articles, that have built awareness on the Xerox range of offerings dedicated to Communication, Marketing and Digitization services. Carro has a talent for crafting the right story and adding the nuances that makes the messages more impactful. I want also to mention the reliability with regards to deadline, and the friendliness and team spirit.”

“Working with Carro is a marketing delight. She is a fast study, a ‘doer’, and an AMAZING writer. I worked with Carro on several Xerox product marketing programs. Her ability to quickly engage, understand the critical elements and create solid marketing content is a given. Carro has intuition for what needs to get done, is a self-starter, with the ability to create and transform a marketing message so that it is tailored for the medium (case study, blog, social, or collateral). ”

“I was always impressed with the insightful way that Carro wrote business articles. Her writing style came across as knowledgeable and also personable so they kept interest. Her ability to simplify difficult concepts, while even in a short piece, is a great skill - especially for business people who do not have much time to read these days. Her words led the reader to find out more which certainly bolstered our results for the campaigns we ran. Thank you.”

“I worked with Carro for ten years while at Oce, intensively over the last five, while I was managing the day to day Public Relations functions at Oce. Carro was always able to balance numerous projects and press releases, and without fail met rigirous deadlines. Her dedication and hard work is only surpassed by her creativity. I would recommend Carro as a welcome addition to any creative team.”

“Carro is a joy to work with. And she has never, ever let me down.”

“I have worked with Carro on several projects over the years and she has always been a great support to our company. She contributed valuable ideas and gave us a fresh perspective on our marketing. Her writing skills are excellent, she is able to meet deadlines and on top of all that she is a lot of fun to work with!”

“Carro is a true professional and a reliable partner to do business with. She has many years of experience in international MARCOM. Carro knows how to get things done (cost)effectively and how to present a company to their customer base in the best possible light. I really enjoyed working with her and wholeheartedly recommend Carro as a Marketing professional and as a friendly person who knows how to motivate her team members.”

“Carro's leadership of the Marketing Communications Group and management of media and advertising partners … • United the company mission to its customers; • Translated product character into competitively differentiated value propositions aligned with the business objectives of customers through the Customer Advisory Council established under her guidance and direction; • Led initiatives to re-establish strong company brand recognition as a market and technology leader; • And unified the internal vision of the company through creative and insightful company news vehicles. I welcome the chance to work with her again if the opportunity arises.”