January 21, 2022

The Business of Print: American Printer’s 2022 Focus
If the business fails, the technology is of no value. Therefore, in 2022 American Printer will increasingly focus on business management versus print technology issues. Here is why we feel print-centric information on the 5-Critical business issues can benefit your company.

Transforming The Commercial Print Outlook
Commercial printing averages a 4% annual growth. Even small printers can survive market declines by considering specialization or diversification options. Prolonged political campaigns mean increased revenue opportunities for established and startup print companies.

Pricing Strategies for Growing Profits
Devising an effective pricing strategy is critical for sustaining a successful printing business. Industry market leaders implement innovative pricing strategies to maximize revenue, cultivate growth, earn higher profits. This article reviews five industry pricing strategies.

Free: 2021’s Business-Building Ideas from Industry Experts
This 95-page e-journal is a collection of expert advice from top industry professionals. Topics cover leadership, defeating the “vortex,” capital investments, using the past to predict the future, best business practices, business ownership transition options, and becoming a digital boss.

Developing the Business
Giving Clients Information Can Downstream Opportunities
An important customer represents an important "Reference" for "Target Prospecting" through the use of Databases. They know many organizations to whom they could provide introductions. This process can become a "feeder" for other current customers with significant potential.

Selling Wide-Format is Rewarding! But Requires Training
It is essential to serve our customers to improve their business efficiencies. Defining the Wide-Format printing process will solve problems with thoughtful and strategic recommendations while offering your full suite of products and services!

Webinar: Debunking Top Myths of Going Process Free
Myths and misconceptions about switching to process free technology still circulate in the industry, although these are clearly refuted by the latest generation of process-free plates. Kodak shares their expertise and gives printers the facts they need to debunk the top 5 myths about switching to process free.

LinkedIn’s "Print Industry Thought Leaders" Group
An excellent information resource for Print Professionals.

Bobby Pierce
Bobby Pierce has joined RSA as Director, Business Development in the east US region.

Elizabeth (Liz) Rousseau
Elizabeth Rousseau has been promoted to Vice President of Human Resources at – Cathedral Corporation.

Stuart Ferrin
Stuart Ferrin was promoted to the Director of Project Management at SA International.

Brian Kentopp
Brian Kentopp has joined Sun Automation's senior leadership team as Vice President of Sales.

Timothy Mitchell
Timothy Mitchell has been named senior director of print technology at S-One Holdings Corporation

Industry News

o The BoxMaker Installs 3rd Highcon Digital Cutting and Creasing System to Expand..

o Nominations Are Now Open for the Second Annual Women in Print Excellence

o DATAMATX Achieves HITRUST CSF Certification for Information Security

o GFC President Patrick Flesch Joins The Cannata Report’s Advisory Board

o Minuteman Press Earns Entrepreneur 2022 Number 1 Rated Printing and Marketing

o HYBRID Software Announces Release of Version 7.5 of PACKZ PDF Editor

o Rapid Brings in Highcon’s Cutting Edge Tech to Meet Growing Production Needs...

o Minuteman Press Franchisee Kenny Clark Grows Printing Business in McKinney, TX

o GPA Global Emerges as Packaging Consolidator

Humor for today: Snow Art Car

Additional News

o PostNet Recognized as Top Franchise by Entrepreneur

o Crawford Technologies Launches Comprehensive Training and Educational Platform for its...

o Book Manufacturers’ Institute Opens Rising Star Award Nominations

o GMG Focuses on Color Management at COLOR22

o Quadient Listed Among the World’s 100 Most Sustainable Companies

o Lexmark Named 2022 Global Print Security Leader by Quocirca

o Rochester Software Associates Expands Sales Team

o The Royal Group’s new Koenig & Bauer Durst SPC 130 Press Offers Customers High-Quality...

o Color-Logic Certifies Mark Andy Digital Series iQ Label Press

o X-Rite Showcases Digital Strategies for Brand Print Quality at COLOR22

o Flint Group Secures EcoVadis Silver Rating Across Its Global Footprint

o Digital takes on flexo at Labelexpo Europe 2022

o Madison Advisors Publishes New Study on Interactive Personalized Video Solutions

o California-based Lotus Labels Installs New Nilpeter FA-17

o Blur Uses Kornit Digital for Scalability, Operational Versatility, 24-Hour

o manroland Goss and QIPC-EAE Settle Disputed Copyright Infringement Cases

o FSEA Issues Call for Entries for 29th Annual Gold Leaf Awards Competition

o Fotorecord Print Center Goes All-Digital with FUJIFILM J Press 750S

o Reflex Label Plus Adds Second Nilpeter FA-Line Flexo Press

o Sun Chemical Acquires SAPICI to Expand Customer Offerings in Polymers

o Color-Logic and Touch7 Products Now Available Through HP PrintOS

o Wing Fat Striving for a Brilliant Future

o Taylor Rebrands Assets to Reflect Powerful Synergy of Company Offerings

o Nilpeter Withdraws from Trade Show Activities in 2022

Industry ThoughtLeaders Share Their Wisdom on the 5 Essential Elements for Printers Making$, Saving$, Gaining / Retaining / Growing Customers

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